SALT Fund Coaching Associates

Meet the Coaches!


Aja Murray

Aja Murray

I am a deep believer in human potential and the power of our full presence, acceptance, and attention to create remarkable things in our lives. I bring a sense of curiosity, patience, and connection to enable deeper discovery and insight.

Formerly, as director of global operations in education technology, I was on the front lines of program management, scaling, and staffing from start-up to worldwide operations, as well as overseeing new product development and launch to a global audience.

Together, we will inquire into the deeper motivations and beliefs behind both your desires and challenges, while also supporting the tangible outcomes needed to optimize your potential. I am committed to my work and my clients as a lifelong learner and student of humanity, self-development, and spirituality.

My name is pronounced like the country, “Asia.”

Schedule a 15-Minute Introduction Session with Aja here

Schedule a 1-hour Coaching Session with Aja here


Anna Petersen

Anna Peterson

As a former Director of Product Management, I used to lead teams of people building innovative tech products. Yet, after a while, I realized that I loved people more than technology, and this motivated my transition to coaching. At that time, I already had many years of experience as a therapy & coaching client, and I was deeply changed by it. That experience gave me more than I had ever expected. Now, I focus on giving that to others.

People usually come to coaching for something practical: e.g., to build executive presence, manage time more effectively, etc. However, for that change to be sustainable, a deeper transformation is required. This transformation happens through a new type of relationship that is built in coaching.

In this relationship, I don't play the role of an expert. My role is to help you explore your own thinking and feelings, to hear and understand yourself more deeply. And it turns out that if we do just that — explore things as they are, without any judgment — the path forward often reveals itself. I am a strong believer that everyone can find their own path when given a supportive environment. My job is to create that environment for you.

Schedule a 15-Minute Introduction Session with Anna here

Schedule a 1-Hour Coaching Session with Anna here


Alexandra Oliver

I thrive at the intersection of creativity, human potential, and project launches.

My coaching practice is grounded in the belief that with more awareness of our unconscious patterning and motivations, we can build an empowered and regulated sense of self in our home and career, which ripples out and influences our co-workers, teams, and communities. 

My corporate experience has included management in digital marketing, go-to-market stategy and brand for start-ups, publishing, and agencies. Prior to marketing, I worked in theater and production. While my training in coaching has involved degrees and certifications in psychology, child development, and NLP, I have also volunteered as a birth and postpartum doula, as well as completed field work in preschools.

I look forward to partnering with you to explore your goals, challenges, and reflections.

Schedule a 15-Minute Introduction Session with Alexandra here

Schedule a 1-Hour Coaching Session with Alexandra here